Boost Print Advertisement Engagement With QR Codes
Print advertising is everywhere and for good reason. Placing your brand in a highly visible area is a great way to raise awareness and warm up leads. Print ads have great reach, with 80% of people noticing one in a given week. However, despite the reach of these advertisements, engagement is lacking. Just 25% of customers report visiting a restaurant because of an outdoor ad and only 8% of customers report calling a phone number. QR codes are able to increase engagement significantly by making your sign more interactive. QR codes are great because the bridge the gap between the print advertising world and the digital advertising world. Thanks to QR codes, you can capture the attention of a person on the street and build marketing campaigns that turn them into loyal customers.
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What Are QR Codes?
Quick Response codes, or QR codes for short, are two dimensional barcodes that store information that can be easily scanned by smartphones. They were invented in 1994 by a Japanese manufacturing company. Seeking an improvement to the traditional barcodes, the company created two-dimensional barcodes able store a larger amount of characters. QR Codes which look like grids of black and white squares, were originally used to track vehicles and parts. They were designed specifically to be quickly read by scanners. This technology eventually became open source and is included in smartphones out of the box.
When QR codes were combined with smartphone technology, they were quickly adopted by marketing professionals. QR codes can be used on physical advertisements like billboards, posters, signage, business cards, flyers and brochures. They also can be used in digital communications like emails, websites, and social media pages. QR codes act like physical or digital hyperlinks that can direct whoever opens it to any of the following and more.
- Websites
- Contact Information
- Restaurant Menus
- Product Details
- Coupons
- Social Media Pages
The power of QR codes is in the name, quick response. The human attention span has shrunk from 2 minutes and 30 second shrunk from 2 minutes and 30 seconds to 45 seconds. This means print advertising needs to pull its viewers into interacting as quickly and frictionlessly as possible. The biggest benefit of using QR codes on physical advertisements is objective performance measurement.
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Track Your QR Codes
Remember when we said that QR Codes were a bridge between the digital advertising world and the print advertising. Thats important because it ads digital marketing's biggest strength to print marketing campaigns, measurement. The digital world is important for marketers because it allows them to accurately measure the performance of their campaigns. If you can accurately measure your campaign performance, you can accurately improve it.
"What gets measured gets managed" - V.F. Ridgway
We mentioned earlier that print advertising has low engagement. This doesn't have to be the case with the power of digital marketing. You can make and test updates to your print advertising's graphics, messaging, or format and see which updates perform. Consistently improving the performance of your marketing campaign is called Conversion Rate Optimization (CRO).
Partner With Us For Free QR Codes
Getting started with QR codes can be overwhelming for a new business, but Growth Cowboys is here to help. Static QR codes that can't be tracked are simple, you can create one by right-clicking a webpage in your browser. Deploying dynamic QR codes that can be tracked is a little more complicated. The Growth Cowboys team would be happy to take that responsibility out of your hands free of charge. Please reach out to us if your interested in QR codes or any other digital need.
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